A social media strategy is a crucial part of any marketing and communication plan. It helps effectively engage with your target audience, build brand awareness, and drive sales. But, of course, getting your hotel on social media can be a daunting and time-consuming process. In this post, we will go into the benefits of having a social media strategy in place and provide tips for creating one.
Define Your Audience
By identifying your audience's demographics, interests, and behaviour on social media, you can tailor your content and messaging to appeal to them. This increases the chances of your content being engaged with, which leads to increased brand awareness and website traffic.
Set Measurable Goals
A social media strategy allows you to set specific, measurable, and achievable objectives. For a social profile, this includes goals such as increasing brand awareness and post engagement. For advertising campaigns this would include the above, as well as driving website traffic, generating leads, and boosting sales. By setting clear objectives, you can track progress and make adjustments as needed to improve performance.
By regularly reviewing these metrics, you can make adjustments to your strategy as needed to improve performance and reach your objectives.
At Revstar Group, we have a team of marketing professionals that make that process easier for you. We can help you create a strategy that is tailored to your hotel's needs and goals, and can also help you with the implementation and measurement of your social media platform.
Our social packages are offered on flexible month-to-month contracts, as well as on a yearly retainer — say hello to savings and goodbye to the dread of organising photographers, writing captions and regularly posting.
Below is an insight into what we can provide for you:
Social Audit / Setup
We audit your current social media platform, and see what's going right and what's needs improvement. If you are starting fresh, this service is replaced with the Setup of Instagram and Facebook. This includes optimising your logo to create profile pictures, writing bios and updating contact information.
This is where we define your content pillars. These are essentially themes, topics, or core values that define what content we post for you. These pillars are the foundation of the social strategy and determine what we post each week.
We organise a photographer to shoot according to our art direction. This is unique to your hotel, and includes a moodboard you can approve before the process begins, so you know exactly what's coming.
Media Template and Guide
We put these brand spanking new photos into the Social Media Guide to give you a real life look into what your feed will look like. This includes captions, hashtags and posting schedule, and how it fits within each content pillar.
We start posting on your behalf, up to three times per week. This can include posting reels, stories and carousels.
We begin to analyse which content pillars are working and which may be falling behind in engagement — it's important to understand that what works for one hotel, may not work for another.
Rinse and Repeat
We take those analytics and refine the next month's template, based on what we know.
Maybe you already have a photographer, or you're confident in posting yourself and just need a guide. We can create a custom quote according to your specific needs.