Hotel Business Strategy
When you are running a business it’s easy to get caught up in the moment. Sometimes business owners find themselves so preoccupied with the day-to-day operational issues, they may lose sight of the ultimate objectives.
A Hotel Business Strategy is essential for long-term growth and future direction. It defines key areas of the business to focus on, and identifies where growth is needed, which aspects are to be scaled down or dropped, and position with respect to competitors.
As restrictions start to ease, hotels will need to map out their future direction and contemplate the next steps towards re-building their business.
Our Hotel Business Strategy will recommend:
Reservations department review
Sales data & intelligence review
Promotions and programs
Content marketing activities
Public relations opportunities
Pricing, positioning and revenue management strategies
Sales segment strategies
Brand positioning (identify messaging including positioning, taglines, descriptors, imagery)
Marketing collateral, assets and activities
Digital marketing channels
Competitive positioning: measured in terms of market share or product/service range (market scope)
PMS system analysis
Client/customer retention: measured as service levels achieved, client/customer satisfaction
All current marketing activities and messages (online and offline)
Website development and design
Incremental revenue opportunities
Terms, Conditions and Inclusions
We will provide a comprehensive strategic plan across the areas of revenue and distribution, sales and business development, marketing and communications and reservations
This includes a follow up meeting to discuss the findings and discussions surrounding next steps.
Data and analytics accessible by the client