Hotel Lobby

Hotel Business Strategy

When you are running a business it’s easy to get caught up in the moment. Sometimes business owners find themselves so preoccupied with the day-to-day operational issues, they may lose sight of the ultimate objectives. 

 
A Hotel Business Strategy is essential for long-term growth and future direction. It defines key areas of the business to focus on, and identifies where growth is needed, which aspects are to be scaled down or dropped, and position with respect to competitors.
 
As restrictions start to ease, hotels will need to map out their future direction and contemplate the next steps towards re-building their business.

Our Hotel Business Strategy will recommend:

Financial analysis

Market analysis

Reservations department review

Sales data & intelligence review

Promotions and programs

Content marketing activities

Public relations opportunities

Pricing, positioning and revenue management strategies

Distribution management

Sales segment strategies

Brand positioning (identify messaging including positioning, taglines, descriptors, imagery) 

Marketing collateral, assets and activities

Digital marketing channels

Competitive positioning: measured in terms of market share or product/service range (market scope)

PMS system analysis

Client/customer retention: measured as service levels achieved, client/customer satisfaction

All current marketing activities and messages (online and offline)

Website development and design

Incremental revenue opportunities 

Terms, Conditions and Inclusions

We will provide a comprehensive strategic plan across the areas of revenue and distribution, sales and business development, marketing and communications and reservations  

 

This includes a follow up meeting to discuss the findings and discussions surrounding next steps. 

Data and analytics accessible by the client

To book a complimentary 30 minute discovery call